Your customers are constantly on their phones. Your message should be too.
About MessageWorks — 20+ Years of Australian SMS
We have been helping Australian businesses communicate with their customers by SMS for over two decades. In 2025, we rebranded from SMS Solutions Australia to MessageWorks — a name that better reflects the breadth of what we now offer.
Why we changed our name — and what stayed exactly the same
For over 20 years, we operated as SMS Solutions Australia — a name that served us well when SMS was the primary focus. But business communication has evolved, and so have we.
Today we offer a full suite of business messaging tools: SMS campaigns, Email-to-SMS, two-way messaging, MMS rich media, photo reply, keywords, automated reminders, engagement links, WhatsApp, voice broadcasting, and a full REST API. The name "SMS Solutions" simply no longer captured what we do.
MessageWorks reflects the broader reality — we make messages work, across every channel your business needs. It is a name that grows with us, and with you.
What has not changed: our Australian ownership, our Australian team, our personal approach to customer service, our pricing philosophy, and our 20-year commitment to reliability. You are dealing with the same people, the same systems, and the same values — just with a name that tells a bigger story.
What changed
- Our name: SMS Solutions Australia → MessageWorks
- Our website: smssolutionsaustralia.com.au → messageworks.com.au
- Our product suite: expanded significantly
- Our brand identity: refreshed and modernised
What stayed exactly the same
- 100% Australian ownership — no overseas investors, ever
- The same Australian team you already know
- The same personal, responsive customer service
- Your existing account, contacts and campaign history
- The same SMS gateway infrastructure you trust
- Competitive, transparent pricing with no hidden fees
Two decades of building something great
Founded as SMS Solutions Australia
Started with a single goal: make SMS accessible to every Australian business, large or small.
Reached 500 business customers
Expanded beyond Victoria to serve businesses across all Australian states and territories.
Email-to-SMS gateway launched
Our unique email trigger technology allowed businesses to send SMS from their existing email platforms — no API required.
2,000+ active Australian businesses
Became one of Australia's most trusted independent SMS platforms, with a reputation built on personal service and reliability.
Platform rebuilt and expanded
Major investment in our platform — adding two-way messaging, keywords, photo reply, engagement links, reminders, MMS and more.
Rebranded to MessageWorks
To reflect our expanded product suite and the broader communications landscape we now serve, we became MessageWorks — the name says it all.
The values behind 20 years of trusted service
100% Australian
Always owned, operated and staffed in Australia. When you call us, you speak to someone who knows Australian business.
Personal Service
We are not a faceless platform. You have a real contact. We know your business. We pick up the phone.
20+ Years Experience
We have seen SMS evolve from a novelty to one of the most powerful marketing channels in existence. That depth of experience makes us better for you.
Customer First
Every product decision, every feature, every pricing change — we ask how it affects our customers first. No surprises. No hidden fees.
Always Improving
We invest continuously in our platform. Every year we add new capabilities — not to chase a trend, but because our customers need them.
Proven Results
Our customers consistently report measurable results — reduced no-shows, higher sales conversions and better customer engagement.
Rated 4.9/5 across 20+ years of customer reviews
Our Google rating reflects what we are most proud of: the ongoing trust and satisfaction of more than 2,000 Australian businesses who rely on us every day. Read what they say on our Testimonials page.
20 years of experience, working for your business
Over two decades we've helped more than 2,000 Australian organisations communicate better — from one-person operations to some of Australia's largest brands.
Small & Medium Business
From local retailers and cafes to professional services and trades — SMEs rely on MessageWorks for affordable, easy-to-use SMS that competes with the big brands.
- Retail & hospitality
- Trades & services
- Healthcare practices
- Real estate agencies
Large Enterprise
National brands and ASX-listed companies use our platform for high-volume campaigns, multi-level account structures, and API integrations into their existing systems.
- Qantas, Australia Post
- JB HiFi, Bakers Delight
- Stockland, Ray White
- Honda, Autobarn
Government
Federal, state and local government departments use MessageWorks for citizen communications, emergency alerts, and staff notifications — with Australian data sovereignty.
- Victoria Police
- Queensland Health
- NSW Health
- Local councils
Not-for-Profit
Charities, community organisations and NFPs use SMS to reach supporters, coordinate volunteers and run fundraising campaigns — at rates that respect tight budgets.
- Australian Red Cross
- Community groups
- Sports associations
- Volunteer organisations