Does every customer get a unique game link?

Yes. Each participant receives a personal, single-use link. The link ties their play and prize to the campaign record, so forwarding it does not create another turn.

How can a keyword campaign work with Instant Win?

Promote a phrase such as Text WIN to your MessageWorks number. When someone texts in, the keyword flow captures them as a participant and sends their unique game link back by SMS.

What happens when a customer wins?

The winner sees their prize and a QR code. They show it to staff, who open the redemption page in a browser, confirm the prize, record the purchase amount, and redeem it.

Can I start with a small test?

Yes. A sensible first step is to test with a defined customer group, such as up to 1,000 existing customers. Review the play and redemption results before expanding the audience.

Your customers are constantly on their phones. Your message should be too.

SMS Instant Win

Make your next SMS campaign an event.

Give each customer a personal spin-wheel game delivered by SMS. They tap, play in their browser, and receive a prize they can redeem in-store.

It is simple for customers, controlled for your prize budget, and visible in your results from the first link to the final redemption.

Unique link per customer No app to download QR redemption in-store

Customer journey preview

Sample only · no SMS sent or prize redeemed

Step 1 of 5

SMS arrives
Customer plays
Congratulations
Unique QR code
Redeem in-store

Petshop

Just now · SMS

Your weekend reward is ready! Tap to spin for a chance to save on your next pet shop: rply.biz/demo-pet

Additional optional entry route

Text PETS to 0415 222 333 for your chance to win a major pet-care discount.

An additional optional entry route for customers who see the promotion in-store. They receive their personal game link by return SMS.

Direct game link above remains available

The customer receives one personal game link. They tap it to start their single-use play.

All Pet food

20% Off

200 · Win

Black Hawk

15% off

300 · Win

NexGard 6 Pk

30% Discount

100 · Win

RoyalCanin-24k

SAVE $40 =24KG

50 · Win

Sorry BAD Luck

Not this time

500 · No Win

10% off ANY

Item in Store

100 · Win

See the message that starts the customer journey.

Why it works

Turn a discount into a customer moment.

A personal invitation to play creates curiosity, participation, and a reason to visit — without asking customers to download an app.

Turn a message into an event

A personal invitation to play creates curiosity and participation where a standard discount message can be easy to ignore.

Reach people you already know

Start with a customer group for a focused pilot, a VIP reward, a sale event, or a lapsed-customer campaign.

Build your list with a keyword

Put “Text WIN to 04XX XXX XXX” in-store or at an event. The keyword captures the participant and starts their game journey.

Know what happened next

Unique links connect the journey from SMS engagement to play, win, redemption, and purchase amount.

How it works

From SMS to in-store result

One connected journey for a customer from your database or someone who joins through a keyword.

Design the campaign

Choose your promotion, set the prize quantities, and decide when the game should run.

Reach your audience

Send to a customer group, or invite new people to join by texting a keyword from a poster, receipt, or counter card.

Deliver a personal link

Every participant gets one unique, single-use game link on their phone. Keyword participants receive theirs by return SMS.

They play in seconds

The game opens in their mobile browser. There is no app to download, no account to create, and no waiting.

Redeem in-store

A winner shows their QR code to staff. Staff open the redemption page in any browser, check it, record the purchase, and redeem it.

See the result

Follow engagement, plays, winners, redemptions, purchase amounts, and campaign results from the dashboard.

Keyword campaigns

Build your audience and run the promotion together.

Put a simple instruction on a poster, receipt, table card, or event sign. When a customer texts in, they become a participant and receive their game link by return SMS.

Example call to action

Text WIN to 04XX XXX XXX

The same personal link, play record, prize, redemption, and purchase amount are visible in your results whether the customer started from your database or from a keyword.

1Customer sees the keyword in-store

2They text in and are captured

3Their unique game link arrives

4You see their result in the dashboard

Try two ideas

See how the spin-wheel experience can fit.

Try either example below. These are safe previews only — no message is sent and no live prize is consumed.

Petshop promotion

Make pet care more rewarding

Invite pet owners to spin during a weekend promotion for food, parasite-care, and in-store offers. The mix of everyday rewards, bigger savings, and a clear no-win tier keeps the prize budget easy to manage.

Customer journey preview

Sample only · no SMS sent or prize redeemed

Step 1 of 5

SMS arrives
Customer plays
Congratulations
Unique QR code
Redeem in-store

Petshop

Just now · SMS

Your weekend reward is ready! Tap to spin for a chance to save on your next pet shop: rply.biz/demo-pet

Additional optional entry route

Text PETS to 0415 222 333 for your chance to win a major pet-care discount.

An additional optional entry route for customers who see the promotion in-store. They receive their personal game link by return SMS.

Direct game link above remains available

The customer receives one personal game link. They tap it to start their single-use play.

All Pet food

20% Off

200 · Win

Black Hawk

15% off

300 · Win

NexGard 6 Pk

30% Discount

100 · Win

RoyalCanin-24k

SAVE $40 =24KG

50 · Win

Sorry BAD Luck

Not this time

500 · No Win

10% off ANY

Item in Store

100 · Win

See the message that starts the customer journey.

Track which pet owners played, which offers were redeemed, and how much each visit was worth in-store.

Customer appreciation

Reward loyalty without another points statement

Thank your best customers with a personal game link after a purchase or milestone. The experience feels generous, while your team keeps a clear view of every reward.

Customer journey preview

Sample only · no SMS sent or prize redeemed

Step 1 of 5

SMS arrives
Customer plays
Congratulations
Unique QR code
Redeem in-store

Loyalty Club

Just now · SMS

Thanks for shopping with us! Your personal reward is ready. Tap to play: rply.biz/demo-loyalty

The customer receives one personal game link. They tap it to start their single-use play.

See the message that starts the customer journey.

Give staff a simple QR check at the counter and measure the value of the visit.

Trackable links

One journey, clearly connected

Who received an invitation or joined through a keyword

Who opened their link and played

Which prize each person was assigned

Who redeemed and when

Purchase amount recorded at redemption

The campaign totals you need to decide what to scale

Visibility of results

See more than a send count.

Every personal link gives you a clearer line from the original message to the outcome. See who engaged, who played, who won, who redeemed, and what was spent at redemption.

Engagement

Prizes

Verified redemption

Campaign decisions

A practical first step

Start with a pilot you can learn from.

You do not have to begin with your entire database. Try a defined group of up to 1,000 existing customers, set a prize budget, choose a clear campaign window, and use the results to decide what deserves a bigger launch.

Questions

Instant Win, explained.

Ready to make your first one?

Talk to us about the prize structure, customer journey, and pilot that makes sense for your business.

$125/month add-on · standard SMS rates apply per send