Your customers are constantly on their phones. Your message should be too.
Automation that works while you sleep
A keyword is a word or phrase your customers text to your dedicated number. The moment it arrives, MessageWorks fires the response you configured — instantly, reliably, and without any manual intervention.
Use exact matching (must be precisely that word), contains matching (the word appears anywhere in the message), or starts-with matching (the message begins with your keyword). Each keyword can trigger a reply SMS, add the contact to a group, and send an email notification to your team — all at once.
- Unlimited keywords per account
- Three match types: exact, contains, starts-with
- Auto-reply with personalised merge fields
- Add contacts to groups automatically
- Email notification to your team on trigger
One feature, dozens of uses
Keywords turn a passive mobile number into an active engagement channel. Here's how organisations across Australia use them every day.
"JOIN" to Subscribe to Updates
Grow your subscriber list passively. Put your number on packaging, signage or social media and let customers opt themselves in around the clock.
"INFO" for Automated Product Info
Deliver your brochure, menu, price list or product specs instantly via SMS. No staff required — the right information reaches the right person at the right time.
"STOP" for Instant Opt-Out
Honour opt-out requests instantly and automatically. Contacts who text STOP are removed from your lists immediately, keeping you compliant with Australian spam legislation.
"WIN" to Enter a Competition
Run SMS competitions with ease. Contacts text WIN to enter, receive an instant confirmation, and are automatically added to your prize draw list.
"BOOK" to Request a Callback
Capture inbound interest 24/7. When someone texts BOOK, they're added to your call-back queue and notified their request was received — no missed leads.
Custom Survey Keywords (e.g. Reply A or B)
Run simple SMS polls and surveys. Ask a question in your campaign and use keywords A, B, C or custom words to capture responses and tally results automatically.
Set it up once, let it run forever
Keywords take a few minutes to configure and then operate completely automatically. No ongoing management, no staff involvement — just instant, reliable responses.
Create a Keyword and Set Match Type
Choose your keyword (e.g. JOIN, INFO, WIN) and set how it matches incoming messages: exact match, contains the word anywhere, or starts with the keyword.
Write the Automated Reply SMS
Compose the message that fires automatically when the keyword is triggered. Personalise it with merge fields — it goes out instantly, every time.
Set Actions — Add to Group, Trigger Email
Beyond the auto-reply, configure additional actions: add the contact to a group, send an email notification to your team, or trigger a follow-up campaign.
Promote Your Number — It Runs 24/7
Put your number and keyword everywhere — signage, social, packaging, ads. The automation handles every inbound text, day and night, without you lifting a finger.
FAQ's
Everything you need to know about setting up and running keywords.
Your number, working for you around the clock
Start capturing leads, growing subscriber lists, and delivering information automatically. Set up your first keyword for free — no credit card required, no technical knowledge needed.
$25/month add-on (1–100 keywords) · See full pricing