Your customers are constantly on their phones. Your message should be too.

Custom Development · Australian Team

Bespoke SMS Solutions

MessageWorks has been building custom SMS solutions for Australian businesses for over 20 years. If you have a specific need that our standard platform doesn't cover — tell us. We'll design and build it to your exact specifications.

What "Bespoke" Means Here

Built around your workflow — not the other way around

Most SMS platforms are built for the average business. The features are fixed, the workflows are predetermined, and if your process doesn't quite fit the mould — you adapt your process.

MessageWorks Bespoke works the opposite way. You describe the outcome you need — the business problem, the data you have, the workflow you want — and we design and build an SMS solution around it.

This is not a slow, expensive enterprise process. We work quickly. Most bespoke projects are scoped, built and delivered within weeks, not months. And because we own our own platform, the finished build sits inside your existing MessageWorks account — no separate system to manage.

Fixed-price quotes — no scope creep surprises
Built by the same Australian team that runs the platform
Delivered into your existing MessageWorks account
Full documentation and handover included
Ongoing support available after delivery
Start with your problem
We don't need a technical brief. Tell us what you're trying to achieve in plain English and we'll handle the rest.
Custom-built, not hacked together
Every bespoke build is engineered cleanly. Not a workaround or a patch on top of something that doesn't quite fit.
Faster than you'd expect
With 20 years of platform knowledge, we move quickly. Most projects are delivered in 2–4 weeks.
You retain full ownership
The build is yours. If you ever need to change providers or extend the functionality, you're not locked in.
What We've Built Before

Common bespoke requests

If your need is similar to one of these — or completely different — get in touch. If we can build it with SMS, we will.

Custom integration with your existing system

Your ERP, CRM or industry-specific platform doesn't have a standard integration. We build the bridge — whether that's a custom API connector, a webhook handler or a middleware layer.

Automated multi-step SMS workflows

A series of messages that fire based on customer actions, dates, or data from your system. Think: onboarding sequences, drip campaigns, escalating reminders, or conditional follow-ups.

Inbound SMS processing with custom logic

When a contact texts a certain word or phrase, trigger a complex back-end action — update a record, create a ticket, send to a staff member, log in your database. We build the logic.

SMS-enabled customer service flows

A guided text-based conversation — customers reply with numbers or keywords to navigate a menu, request a callback, or submit a form via SMS.

High-volume, time-critical sends

Scheduled mass sends that must go at an exact moment — election results, emergency alerts, sports scores, auction notifications. We architect for throughput and reliability.

White-label SMS reseller setup

You want to offer SMS services to your own clients under your brand. We build the sub-account structure, the billing model and the interface to match your needs.

How It Works

From idea to delivery — simply

No procurement process. No vendor evaluations. Just a conversation and then we get it built.

1

Tell us what you need

A phone call or email is all it takes. No brief forms, no RFP documents. Just tell us what you're trying to achieve.

2

We scope and quote

We'll come back with a plain-language description of what we'll build, how long it will take, and a fixed price. No surprises.

3

We build it

Our Australian development team builds to your specifications. You get updates throughout — not just a finished product dropped on you at the end.

4

You own it

The finished build is yours. Full documentation. No lock-in. If you ever need to change it, we're here — but you're not captive to us.

"MessageWorks has been so easy to use, so effective as a part of our marketing mix and a powerful communications tool for our business. Ongoing support and enhancements have been of enormous value."
David Stretch, Director — Theatre Royal
Most projects delivered in 2–4 weeks
Australian team, Australian timezone
20+ years of SMS platform expertise

Let's talk about what you need

There's no obligation and no lengthy process. Tell us what you're trying to achieve and we'll come back with a clear plan and a fixed price.